French consumers have said to have stayed strong throughout the economic downturn, and French holiday sales this year are predicted to have exceeded previous years. November and December are expected to be successful in attracting tourists for skiing and other French holidays this winter.
Retail sales are also not likely to be significantly affected during this years holiday sales period, this is down to the supportive effect of France’s extensive automatic stabilisers and low inflation. Consumers in France are now at an advantage, the French winter sales season usually begins in the second week of January, but a new law now allows for more flexibility on the timing of sales. This means retailers will more than likely offer big discounts in a bid to attract additional business in this period.
This includes sales of holidays, so more people will see French holiday discounts before January, so they can spend Christmas and see the New Year in the French snow. Following the recent snowfall across Europe many companies have decided to increase their holiday discounts to at least 30% for holidays starting on 11 and 12 December. Snow is continuing to fall across the Alps with resorts receiving up to 70cm of snow on 1st December. The Pyrenees have also had their fair share with up to 35cm in places.
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