November 4th, 2009 | 
Author: French holiday goers are being warned to make sure they have appropriate travel insurance before hitting the slopes this winter. As many risks are associated with action packed holidays, especially skiing on the piste, insurance companies are advising adrenaline junkies to bear in mind the dangers when holidaying to France and other ski resorts. With speed, extreme weather conditions and competitiveness all being major factors of these types of holidays, holiday makers are being urged to shop around carefully to look for the right insurance.
Policies should include cover of equipment, medical and ambulance costs, UK physiotherapy and piste closure cover. Sally Wilkinson, head of marketing at Direct Travel Insurance said: “Starting with a checklist of what you really need before shopping around can be very useful, whether you are an accomplished skier or a complete beginner,”
Ski operators are attracting more customers this winter by offering early season deals, the industry is also pulling together to approach existing skiers and snowboarders as well as first-timers. Information manager at The Ski Club, Al Morgan said: “The skiing market is resilient and operators are feeling positive about this winter season.”
France is one of the most popular destinations for skiing holidays, continuing to dominate the UK snowsports market with a 43 per cent share. This comes from the Ski Club of Great Britain who say higher altitude resorts such as Tignes are particularly attractive. The Ski Club also revealed the overall UK snowsports market now stands at 1.27 million people, and are anticipating a busy winter despite the state of the economy.
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